Every agency wants to add AI to its offer. Far fewer know what it really costs to hire an AI developer who can build it.
A US-based digital agency and creative studio learned this firsthand. They came to us wanting a full-stack developer with hands-on AI skills, full US Eastern hours and a $20,000 to $30,000 budget. Eleven weeks later, after resetting the budget and reshaping the search, they hired a senior AI-capable full-stack developer in Uruguay for $54,000 a year. The same seniority costs $130,000 to $170,000 in the US.
Here's how the search went off track, how we fixed it, and what it means for anyone hiring AI talent.