Running an international company means having team members from different countries. Currently, the majority of companies outsource either to Eastern Europe or Asia. What you should consider while choosing where to hire are the country's time zones. Obviously, you have online meetings from time to time. But how to set the time which will be comfortable for everyone? As for Wester European companies, the time difference between them and Eastern Europe is just 1-2 hours. As for American organizations, the time lap can be 6-8 hours, which is a lot. However, it's still better than the difference between America and Asia, which can be up to 12 hours. Moreover, some American companies just need 1-2 hours of overlap with their employees. Hence, Eastern European time zone allows having crossovers as for teams from the USA, so for Western Europe.